Happy International Women's Day #ChooseToChallenge


Today, 8 March is a reminder for us all to celebrate brilliant women from all industries, age, class, religion, culture, sexual orientation & circumstance 💫

This year the theme is #ChooseToChallenge and I challenge all women to self-promote themselves better: their talents, their skills and their achievements. The list goes on. Today, I start this challenge by acknowledging myself.

For generations, women have kept quiet about their intelligent minds from fear of being “unattractive”, “too outspoken” or “inappropriate”.

Even women who have the freedom to work are afraid of talking about their achievements, because it’s viewed not “modest” and apparently female assertiveness is “bitchy”.

My name is Isabelle Ng and I started KINOI alone because I wanted to make a change on single use bubble tea plastic. I was 20 years old in the beginning of 2019 when I thought of the idea, and for the longest time I never acknowledged it was a one-woman business!

I would only film when friends & family help to show as if there is a huge team, when in fact most of the time, it’s me alone.

Even as I am typing this, I feel I need to give credit to my friends & family who have supported me all the way.. but I should cut myself some slack and give myself credit too!

Women are definitely less comfortable to say “I” in a sentence “I achieved this”, and instead say “We did this” or “I achieved this... but with the help of (etc).” Let’s change this!

So to young girls, working ladies, mothers, caring grandmothers, incredible wives & single women... let’s celebrate and acknowledge our everyday achievements. Because we deserve it and we shouldn’t hide it 🙌

Lots of Love
Issy + KINOI xx

PS: Enjoy behind the scene clips & some vlogs I never posted.. I’ll be doing more via my blog Instagram @sustainyourbiz 🌱

#IWD #ChooseToChallenge


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